Blogs

Social Data, Cognitive Technology, and Building a Trustworthy Brand.   Don’t judge a book by its cover, a wise aphorism that I’m sure everyone can affirm with […]

Leadership, Hubris, and Working with Unknown Unknowns   One of my favourite hobbies is reading. I like to create two reading lists a year that are made […]

I’m in Love with a Stranger Every time your heart beats today someone tweets about the Apple brand. This comparison is significant, because many of us […]

Becoming Me: The Root of my Surname.   I’m rebranding. It’s typically a change many corporations undergo for many reasons, including a calculated risk to communicate a […]

In the Era of Insight   “They were very supportive and very pro our project, and we took that for granted. Then you wake up one morning and […]

On Listening To Social Data   If a tree falls in the forest and there is no one around to hear it, does it make a sound? […]

Choosing Your Battles: Orenda’s Brand Management Strategy   “Would you rather fight 100 duck-sized horses or one horse-sized duck?”   This question has appeared in nearly all […]

The Personality Behind the Brand   Walking through the doors I instantly feel at home. The friendly faces, the comforting feeling of familiarity combined with the […]

Digital Déjà vu: First Impressions Made Online.   I remember being told: “you don’t get a second chance to make a first impression.” So I was […]

A Beginner’s Challenge of Designing User Interface and User Experience User Interface and User Experience defined by InvisionApp.com: “User experience (UX) designers are responsible for guiding […]

Tolerable Deception: The Presentation of Self on Social Media   There are over a billion active users on Facebook and the average North American has five […]

PR Logic: Inspiring Online Brand Resiliency   Public relations is all about anticipation and interpretation of public opinions and attitudes that might impact the future of […]

Decoding Online Commentary: The Hidden Insights of Irrelevant Data   Have you ever caught yourself scrolling through the comments section of an online article? Have you […]

Designing Orenda’s Brand Identity   If a service, product, or company were a person, a brand would be its reputation. The way you speak, act, your […]

Crafting a Message: Language Patterns Influencing Brand   I remember growing up learning the lesson: “If you don’t have anything nice to say, don’t say anything […]