Blogs
Research, insights, and analysis from our Research Team
May 1, 2017
Social Data, Cognitive Technology, and Building a Trustworthy Brand. Don’t judge a book by its cover, a wise aphorism that I’m sure everyone can affirm with […]
April 5, 2017
Leadership, Hubris, and Working with Unknown Unknowns One of my favourite hobbies is reading. I like to create two reading lists a year that are made […]
February 2, 2017
I’m in Love with a Stranger Every time your heart beats today someone tweets about the Apple brand. This comparison is significant, because many of us […]
October 5, 2016
Becoming Me: The Root of my Surname. I’m rebranding. It’s typically a change many corporations undergo for many reasons, including a calculated risk to communicate a […]
July 28, 2016
In the Era of Insight “They were very supportive and very pro our project, and we took that for granted. Then you wake up one morning and […]
July 27, 2016
On Listening To Social Data If a tree falls in the forest and there is no one around to hear it, does it make a sound? […]
June 2, 2016
Choosing Your Battles: Orenda’s Brand Management Strategy “Would you rather fight 100 duck-sized horses or one horse-sized duck?” This question has appeared in nearly all […]
April 26, 2016
The Personality Behind the Brand Walking through the doors I instantly feel at home. The friendly faces, the comforting feeling of familiarity combined with the […]
April 26, 2016
Digital Déjà vu: First Impressions Made Online. I remember being told: “you don’t get a second chance to make a first impression.” So I was […]
March 25, 2016
A Beginner’s Challenge of Designing User Interface and User Experience User Interface and User Experience defined by InvisionApp.com: “User experience (UX) designers are responsible for guiding […]
February 26, 2016
Tolerable Deception: The Presentation of Self on Social Media There are over a billion active users on Facebook and the average North American has five […]
February 1, 2016
PR Logic: Inspiring Online Brand Resiliency Public relations is all about anticipation and interpretation of public opinions and attitudes that might impact the future of […]
January 12, 2016
Decoding Online Commentary: The Hidden Insights of Irrelevant Data Have you ever caught yourself scrolling through the comments section of an online article? Have you […]
December 23, 2015
Designing Orenda’s Brand Identity If a service, product, or company were a person, a brand would be its reputation. The way you speak, act, your […]
December 11, 2015
Crafting a Message: Language Patterns Influencing Brand I remember growing up learning the lesson: “If you don’t have anything nice to say, don’t say anything […]