Blogs
Research, insights, and analysis from our Research Team
December 8, 2017
Know Thyself: Building Your Strategic Reputation Plan. I joined Orenda Software Solutions in 2015. I was excited to join a start-up and knew that I’d be […]
November 15, 2017
Tailor Made to Change “To define is to limit” – Oscar Wilde Working with Orenda the topic of personality and self-presentation is frequently brought […]
September 18, 2017
Schrodinger’s Tweet: Social Media As Both Harmful & Helpful Earlier this year I read this blog post by Jim Nail about value-based consumers and how social […]
August 16, 2017
Brand Enlightenment: What You Measure Will Be What You Improve. Travis Kalanick resigned as CEO of Uber back in June, 2017, and for many the announcement […]
July 12, 2017
Orenda’s Personality: Reflecting on our Company Culture Since joining Orenda I’ve been observing how people view their work. I try to take into consideration the geographical, […]
May 1, 2017
Social Data, Cognitive Technology, and Building a Trustworthy Brand. Don’t judge a book by its cover, a wise aphorism that I’m sure everyone can affirm with […]
April 5, 2017
Leadership, Hubris, and Working with Unknown Unknowns One of my favourite hobbies is reading. I like to create two reading lists a year that are made […]
February 2, 2017
I’m in Love with a Stranger Every time your heart beats today someone tweets about the Apple brand. This comparison is significant, because many of us […]
October 5, 2016
Becoming Me: The Root of my Surname. I’m rebranding. It’s typically a change many corporations undergo for many reasons, including a calculated risk to communicate a […]
July 28, 2016
In the Era of Insight “They were very supportive and very pro our project, and we took that for granted. Then you wake up one morning and […]
July 27, 2016
On Listening To Social Data If a tree falls in the forest and there is no one around to hear it, does it make a sound? […]
June 2, 2016
Choosing Your Battles: Orenda’s Brand Management Strategy “Would you rather fight 100 duck-sized horses or one horse-sized duck?” This question has appeared in nearly all […]
April 26, 2016
The Personality Behind the Brand Walking through the doors I instantly feel at home. The friendly faces, the comforting feeling of familiarity combined with the […]
April 26, 2016
Digital Déjà vu: First Impressions Made Online. I remember being told: “you don’t get a second chance to make a first impression.” So I was […]
March 25, 2016
A Beginner’s Challenge of Designing User Interface and User Experience User Interface and User Experience defined by InvisionApp.com: “User experience (UX) designers are responsible for guiding […]