Blogs

Research, insights, and analysis from our Research Team

May 1, 2017
Social Data, Cognitive Technology, and Building a Trustworthy Brand

Social Data, Cognitive Technology, and Building a Trustworthy Brand.

Social Data, Cognitive Technology, and Building a Trustworthy Brand.   Don’t judge a book by its cover, a wise aphorism that I’m sure everyone can affirm with […]
April 5, 2017
Leadership, Hubris, and Working with Unknown Unknowns

Leadership, Hubris, and Working with Unknown Unknowns

Leadership, Hubris, and Working with Unknown Unknowns   One of my favourite hobbies is reading. I like to create two reading lists a year that are made […]
February 2, 2017
Orenda Sticker

I’m in Love with a Stranger

I’m in Love with a Stranger Every time your heart beats today someone tweets about the Apple brand. This comparison is significant, because many of us […]
October 5, 2016
Becoming Me: The Root of my Surname.

Becoming Me: The Root of my Surname.

Becoming Me: The Root of my Surname.   I’m rebranding. It’s typically a change many corporations undergo for many reasons, including a calculated risk to communicate a […]
July 28, 2016
In the Era of Insight

In the Era of Insight

In the Era of Insight   “They were very supportive and very pro our project, and we took that for granted. Then you wake up one morning and […]
July 27, 2016
On Listening To Social Data

On Listening To Social Data

On Listening To Social Data   If a tree falls in the forest and there is no one around to hear it, does it make a sound? […]
June 2, 2016
Choosing Your Battles

Choosing Your Battles: Orenda’s Brand Management Strategy

Choosing Your Battles: Orenda’s Brand Management Strategy   “Would you rather fight 100 duck-sized horses or one horse-sized duck?”   This question has appeared in nearly all […]
April 26, 2016
The Personality Behind the Brand

The Personality Behind the Brand

The Personality Behind the Brand   Walking through the doors I instantly feel at home. The friendly faces, the comforting feeling of familiarity combined with the […]
April 26, 2016
Digital Deja vu

Digital Déjà vu: First Impressions Made Online.

Digital Déjà vu: First Impressions Made Online.   I remember being told: “you don’t get a second chance to make a first impression.” So I was […]
March 25, 2016
A Beginners Challenge

A Beginner’s Challenge of Designing User Interface and User Experience

A Beginner’s Challenge of Designing User Interface and User Experience User Interface and User Experience defined by InvisionApp.com: “User experience (UX) designers are responsible for guiding […]
February 26, 2016
Tolerable Deception

Tolerable Deception: The Presentation of Self on Social Media

Tolerable Deception: The Presentation of Self on Social Media   There are over a billion active users on Facebook and the average North American has five […]
February 1, 2016
PR Logic

PR Logic: Inspiring Online Brand Resiliency

PR Logic: Inspiring Online Brand Resiliency   Public relations is all about anticipation and interpretation of public opinions and attitudes that might impact the future of […]
January 12, 2016
Decoding Online Commentary

Decoding Online Commentary: The Hidden Insights of Irrelevant Data

Decoding Online Commentary: The Hidden Insights of Irrelevant Data   Have you ever caught yourself scrolling through the comments section of an online article? Have you […]
December 23, 2015
Designing Orenda's Brand Identity

Designing Orenda’s Brand Identity

Designing Orenda’s Brand Identity   If a service, product, or company were a person, a brand would be its reputation. The way you speak, act, your […]
December 11, 2015
Crafting a Message

Crafting a Message: Language Patterns Influencing Brand

Crafting a Message: Language Patterns Influencing Brand   I remember growing up learning the lesson: “If you don’t have anything nice to say, don’t say anything […]
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