Blogs

Research, insights, and analysis from our Research Team

December 23, 2015
Designing Orenda's Brand Identity

Designing Orenda’s Brand Identity

Designing Orenda’s Brand Identity   If a service, product, or company were a person, a brand would be its reputation. The way you speak, act, your […]
December 11, 2015
Crafting a Message

Crafting a Message: Language Patterns Influencing Brand

Crafting a Message: Language Patterns Influencing Brand   I remember growing up learning the lesson: “If you don’t have anything nice to say, don’t say anything […]
December 3, 2015
The misinterpretation of Emojis

The (mis)Interpretation of Emojis

The (mis)Interpretation of Emojis   Oxford dictionary’s 2015 Word of the Year is an emoji. Obviously this is not a word. So being word of the […]
November 27, 2015
Orenda Sticker

A Brief History of Orenda

A Brief History of Orenda   My name is Tyler Sack and I am the group product manager here at Orenda Software Solutions. Joining the team […]
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