May 1, 2017
Social Data, Cognitive Technology, and Building a Trustworthy Brand

Social Data, Cognitive Technology, and Building a Trustworthy Brand.

Social Data, Cognitive Technology, and Building a Trustworthy Brand.   Don’t judge a book by its cover, a wise aphorism that I’m sure everyone can affirm with […]
April 5, 2017
Leadership, Hubris, and Working with Unknown Unknowns

Leadership, Hubris, and Working with Unknown Unknowns

Leadership, Hubris, and Working with Unknown Unknowns   One of my favourite hobbies is reading. I like to create two reading lists a year that are made […]
February 2, 2017
Orenda Sticker

I’m in Love with a Stranger

I’m in Love with a Stranger Every time your heart beats today someone tweets about the Apple brand. This comparison is significant, because many of us […]
October 5, 2016
Becoming Me: The Root of my Surname.

Becoming Me: The Root of my Surname.

Becoming Me: The Root of my Surname.   I’m rebranding. It’s typically a change many corporations undergo for many reasons, including a calculated risk to communicate a […]
July 28, 2016
In the Era of Insight

In the Era of Insight

In the Era of Insight   “They were very supportive and very pro our project, and we took that for granted. Then you wake up one morning and […]
July 27, 2016
On Listening To Social Data

On Listening To Social Data

On Listening To Social Data   If a tree falls in the forest and there is no one around to hear it, does it make a sound? […]
June 2, 2016
Choosing Your Battles

Choosing Your Battles: Orenda’s Brand Management Strategy

Choosing Your Battles: Orenda’s Brand Management Strategy   “Would you rather fight 100 duck-sized horses or one horse-sized duck?”   This question has appeared in nearly all […]
April 26, 2016
The Personality Behind the Brand

The Personality Behind the Brand

The Personality Behind the Brand   Walking through the doors I instantly feel at home. The friendly faces, the comforting feeling of familiarity combined with the […]
April 26, 2016
Digital Deja vu

Digital Déjà vu: First Impressions Made Online.

Digital Déjà vu: First Impressions Made Online.   I remember being told: “you don’t get a second chance to make a first impression.” So I was […]
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