Relationship BetaTM - Alternative Data for the Financial World
Emotional impact ultimately destabilizes entire industries, trade agreements, economies, currencies and countries.
What was once considered “soft data” in business is colliding with the financial world every day causing tremendous aftershocks.
When society feels business is out of alignment with its values, the impact is swift and severe. It spreads in seconds through social media.
Orenda knows that in that sea of posts are precious trading signals. As assets deviate from their intrinsic value, that speed of change is not fuelled by financial fundamentals, it’s fuelled by accumulating emotion.
Orenda’s comprehensive metrics are grounded in social science and deliver a real-time score guided by ESG objectives that keep companies honest and accountable.
Portfolio managers can integrate Orenda’s scores for a more robust understanding of the company’s degree of accountability, and also real-time public feedback. This keep ESG scores true every day.
Behind every score is our algorithm interacting with the Orenda engine. There is endless proof that in order for any relationship to be considered healthy, we need certain things, like trust.
When a post uses language that triggers the trust index, Orenda determines if it's content that builds trust. That number changes as the emotion changes.
Orenda also determines overall Brand Momentum. It's simple to take Trust and compare it to other metrics, like corporate social responsibility.
Inside each index are more signals that allow you to dig deeper into what is trending up or down. Orenda replaces hunches with data points, making integration into multifactor financial models effortless and meaningful.
FROM THE BLOG
The Global Exchange
Written by Tanya Seajay
August 18, 2019
The greatest recent change in our world is global connectivity. This isn’t a revelation to most readers. What is fascinating is how quickly this digitally empowered society can immobilize a government, bankrupt a corporation and can cause complete disruption on Wall Street.
In most situations in recent history, the ensuing chaos was caused by a single action or multiple missteps of government, corporations, brands, and individuals. The rippling effect spread Globally, and like-minded crowds got behind the cause and worked to create change.