Alternative Data for the Financial World
Emotional impact ultimately destabilizes entire industries, trade agreements, economies, currencies and countries.
What was once considered “soft data” in business is colliding with the financial world every day causing tremendous aftershocks.
When society feels business is out of alignment with its values, the impact is swift and severe. It spreads in seconds through social media.
Orenda knows that in that sea of posts are precious trading signals. As assets deviate from their intrinsic value, that speed of change is not fuelled by financial fundamentals, it’s fuelled by accumulating emotion.
Orenda’s comprehensive metrics are grounded in social science and deliver a real-time score guided by ESG objectives that keep companies honest and accountable.
Portfolio managers can integrate Orenda’s scores for a more robust understanding of the company’s degree of accountability, and also real-time public feedback. This keep ESG scores true every day.
Behind every score is our algorithm interacting with the Orenda engine. There is endless proof that in order for any relationship to be considered healthy, we need certain things, like trust.
When a post uses language that triggers the trust index, Orenda determines if it's content that builds trust. That number changes as the emotion changes.
Orenda also determines overall Brand Momentum. It's simple to take Trust and compare it to other metrics, like corporate social responsibility.
Inside each index are more signals that allow you to dig deeper into what is trending up or down. Orenda replaces hunches with data points, making integration into multifactor financial models effortless and meaningful.
FROM THE BLOG
Toxic Lessons on ESG
Written by Tanya Seajay
“Trust is like the air we breathe–when it’s present, nobody really notices; when it’s absent, everybody notices.” – Warren Buffett
Sometimes doing the right thing is easy to understand when you see it emerge from a sloppy, stinky and toxic mess in the middle of your home town.
It was 2007, the housing bubble was beginning to burst and I was leading communications on a highly controversial cleanup of a contaminated industrial site. It was a decade before Environmental, Social and Governance goals became a hot topic on Wall Street, but was the catalyst for the start of a trust crisis globally and the reason why Orenda was born.