Social Positioning

Social media has the power to connect consumers, organizations and public figures on a global scale. This means that news travels fast and the opinions of your shareholders are more important than ever. Having a way to effectively manage and understand the public perception of your brand has become an indispensable business function. At Orenda, we efficiently gather, analyze and quantify extensive amounts of social media data to provide valuable insights into the social positioning of your brand.


Orenda allows you to better understand how your brand is performing in the social environment around it by comparing your brand's social positioning to industry benchmarks and close competitors. Orenda's data will help you identify the direct causes for your company’s social performance by identifying fluctuations in sentiment value over a given time period, and explain how each of these trends positively or negatively impacts your brand. This data provides valuable insights that allow you to make important and informed business decisions to perform better and live up to the social values of your stakeholders.

Orenda measures social positioning across eight unique categories (trust, character, influence, exchange of benefits, commitment, satisfaction, social responsibility, and general).

 
 

Trust

Measures the amount of integrity, dependability, and competence that the public has in a company and its brand, and considers whether people believe that your organization has the ability to follow-through and deliver on its promises.

Character

The distinct qualities that the public, according to industry standards, judges the unique traits of a brand in comparison to its competition.

Influence

Analyzes the capacity that a company can affect the opinions of the public, and measures how the public judges a company's leadership, transparency, and authority on topics when as industry.

Exchange of Benefits

Measures the level of reciprocity the public expects from a company for choosing its products or services rather than from competing companies.

Commitment

Measures the level of dedication that the public has to your company or brand in order to receive their desired benefits, as opposed to filling these needs using other products or services.

Satisfaction

Determines the amount of favourability the public expresses about a company and its brand, and measures whether people’s expectations with a product or service are positively reinforced by their experiences.

Social Responsibility

Measures the level of confidence that people have in a company, in relation to its actions to improve or uphold the social fairness and environmental awareness of society.

General

Measures any remaining important social factors that have not been covered in any of the other categories

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