What is Social Positioning?

Every corporation has a core set of values and principles that enable it to shape, grow and maintain its reputation. Orenda calculates those values and principles by leveraging the daily interactions between a corporation, its consumers, as well as its other stakeholders. The results determine a company’s Social Positioning, a reliable factor when assessing risk and rate of recovery and potential ruin following a crisis, like COVID-19 or an ousted CEO. The following metrics comprise our Social Positioning dataset:

How does it work?

Orenda analyzes each feed and assigns a sentiment score (taking on average word values) and sets a flag based on a word match between the feed and dictionary. By linking feeds mathematically to our dictionary, we generate an aggregate score every 10 minutes for each company being tracked in our database. Each score contains an aggregate of all post scores for the previous 24 hours from when the score was generated and average out the score grouping by which flags are enabled for each metric.


Measures the amount of integrity, dependability, and competence that the public has in a company and its brand, and considers whether people believe that your organization has the ability to follow through and deliver on its promises.


The distinct qualities that the public, according to industry standards, judges the unique traits of a brand in comparison to its competition.



Analyzes the capacity that a company can affect the opinions of the public, and measures how the public judges a company’s leadership, transparency, and authority on topics when as industry.


Exchange of Benefits

Measures the level of reciprocity the public expects from a company for choosing its products or services rather than from competing companies.



Measures the level of dedication that the public has to your company or brand in order to receive their desired benefits, as opposed to filling these needs using other products or services.



Determines the amount of favourability the public expresses about a company and its brand, and measures whether people’s expectations with a product or service are positively reinforced by their experiences.


Social Responsibility

Measures the level of confidence that people have in a company, in relation to its actions to improve or uphold the social fairness and environmental awareness of society.



Measures any remaining important social factors that have not been covered in any of the other categories.