What is Social Positioning?
Every corporation has a core set of values and principles that enable it to shape, grow and maintain its reputation. Orenda calculates those values and principles by leveraging the daily interactions between a corporation, its consumers, as well as its other stakeholders. The results determine a company’s Social Positioning, a reliable factor when assessing risk and rate of recovery and potential ruin following a crisis, like COVID-19 or an ousted CEO. The following metrics comprise our Social Positioning dataset:
How does it work?
Orenda analyzes each feed and assigns a sentiment score (taking on average word values) and sets a flag based on a word match between the feed and dictionary. By linking feeds mathematically to our dictionary, we generate an aggregate score every 10 minutes for each company being tracked in our database. Each score contains an aggregate of all post scores for the previous 24 hours from when the score was generated and average out the score grouping by which flags are enabled for each metric.