Those are the haunting words of a senior executive who believed that once their corporation had a major stakeholder’s approval to proceed, they could simply return to the boardroom and continue with their plans. Within a few short months, the stakeholder group felt slighted. Then it joined forces with others and started to oppose the project. The result was $10 million in extra project costs to help repair the relationship, which was never restored to its original strength.
It’s not that the company wanted to cause harm, it just didn’t understand the impact it was having outside of its own walls. It’s those companies who want to know better so they can do better, that’s why Orenda was created For those companies who don’t care to do better, well, Orenda isn’t for them.
As we shaped the software service, we included some crucial elements. One, the information had to be presented in such a way that no matter what background the user had, they could easily understand the impact of their actions. We decided to rely on 30 years of social science research when selecting
what matters most. That body of research concludes that the six key factors of a healthy relationship to measure are trust, satisfaction, commitment, exchanges that benefit the public, exchanges that benefit both parties, as well as the feeling that both parties have some control over the relationship. Seemed simple enough, given that we’re all human and understand why those factors are beneficial. And we can all easily understand that if one of those factors is negatively impacted, it can quickly spread to the others. And once we’re aware, we can work quickly and faithfully to repair the damage.
Given the warp speed of our world and the ability for massive online destruction to occur to reputations in minutes, we also had to provide the analysis in real time using rich and relevant data. And an alert had to be integrated into the system to let teams know when change is occurring as it’s occurring. We also wanted the CEO to have access at the same time as everyone else, because when a crisis occurs, she answers to everyone. So, we designed a simple interface that shows increases and decreases the same way the financial market shows dips and rises in the stock market. We didn’t create a complicated beast that takes trained specialists to draw insights, we created a straightforward solution that can be mastered by anyone in a matter of minutes.
We’re not the traditional social listening tool like so many corporations are using today, we were born in the era of insight, an era that requires us to understand what’s truly being said and more about who is saying it.
At Orenda, we believe in brand momentum. To us, a brand in motion stays in motion, until it meets a resisting force, and that force can be good or bad. Orenda is a mantra invoked when powers beyond one’s control forces a particular outcome, to give them the strength to change it. Orenda, is that, it’s a software that empowers users to affect the world and to effect change. We like that.